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Philips

Brand repositioning and communications
  1. Introduction
  2. Research
  3. Findings
  4. Brand positioning
  5. Communicating the brand positioning
  6. Conclusion
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Conclusion

Philips has always been associated with value for money high-tech products. However, in the past it would have benefited from having a stronger brand image. The repositioning exercise based on 'sense and simplicity' helps the wider public to better understand Philips as a consumer focused organisation that is continually providing appropriate simple-to-use solutions for everyday needs through the application of the latest technology.

Pages in this study:

  1. Introduction
  2. Research
  3. Findings
  4. Brand positioning
  5. Communicating the brand positioning
  6. Conclusion

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